Atlanta DMA Snapshot
- 9th largest TV Market in U.S. with 2,059,450 TV HHs.
- 14 Broadcast TV Stations.
- 66% Cable Penetration in DMA, 71% in Metro Atlanta
- Comcast Spotlight Interconnect reaches 93.8% of all wired cable homes
- 3rd largest African-American market (25%)
- 24rd largest Hispanic market (5%)
- 60+ Radio Stations (#11 Radio ADI)
- 1 Major Newspaper, plus several smaller, local papers
- Market ADS penetration = 26%
The Atlanta Metro Area is Growing!
- Four of the 10 Fastest- Growing Counties in the U.S. are in Metro Atlanta:
Forsyth, Henry, Newton and Paulding.
NIELSEN LOCAL PEOPLE METERS WILL LAUNCH LIVE ON JUNE 29, 2006
When Measurement Methods Change, Ratings Change
Susan Whiting - President & CEO, Nielsen Media Research: "You see a real shift in ratings when you move from a Diary system to an electronic systen. So, what you see for all viewers is a transition from what were considered the major programming sources to a much broader set of channels. We have seen changes up and down for network programs, for news, for talk shows, but mainly what we've seen is a change from the major network programs to cable networks..."
The number of cable homes receiving advertisements on any network is an estimate and may vary by geographic areas and other factors. Any statement of the number of cable homes receiving an advertisement as well as cable audience estimates are based on a Nielsen Interconnect Universe Estimate and adjusted on a pro rated basis by internal subscriber counts by zone [See also Nielsen ViP report]. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
